The coming "14 th Five Year Plan" period is the first five years of China's building a well-off society in an all-round way and realizing the first centenary goal. China will enter a new stage of development by taking advantage of the situation to start a new journey of building a socialist modern country in an all-round way and marching towards the second centenary goal. In this regard, General Secretary Xi Jinping pointed out that all things in advance will be established, and those not prepared will be abandoned. We should focus on the long-term, grasp the general situation, open the door to ask for policy, pool ideas, study new situations and make new plans.
Recently, people's Daily reporters interviewed several leading enterprises in the automobile industry. They generally said that only by accelerating the transformation of development momentum from the old to the new, conforming to the development of the times, and seeking development and opportunities in the depth of innovation through concept innovation, technological innovation, product innovation and business model innovation, can core competition be built in the more complex market environment during the "14th five year plan" period Competition, occupy a favorable position in the market. Among them, the innovation mode with "new four modernizations" as the trend and "software defined automobile" as the mainstream idea has become the key to the success of automobile enterprises in the process of the transformation of automobile industry to electric and intelligent.
Software construction ability will become the core competitiveness of future automobile
Under the trend of "new four modernizations", intellectualization has become an irreversible trend in the development of automobile industry. Software is becoming the key trade-off factor of automobile value, and the level of software construction ability will become the core of differentiated competition of automobile enterprises.
Chen Guangzu, a member of the China Automotive Industry Advisory Committee and a senior expert in China's automobile industry, said in an interview recently that soft manufacturing will be the foundation of changing the automobile in the new era, and "software factor" will become the center of high-quality development of the automobile industry.
With the advent of the era of "software defined vehicle", product capability has gradually become an additional sub option, and automatic driving and intelligent driving experience have become more concerned factors for consumers. According to the data of Morgan Stanley research center, by 2020, the hardware value of vehicles will account for 40% of the body price, the software will account for 40% and the content value provided by vehicles will account for 20%. How to provide high intangible and inseparable soft service has become a subject that vehicle enterprises must face.
Liu Yu, party secretary and general manager of BAIC new energy, said in a recent interview that in the coming "14th five year plan" period, BAIC new energy will "from hard to soft" and pay more attention to the research and development of software level in the process of building products. Based on this premise, BAIC new energy and Huawei established "1873 Davidson innovation laboratory".
Liu Yu said that Huawei has a wide range of knowledge in the field of intelligent vehicles, especially around the system development, integrated application and controller of chips. In the future, the two sides will strengthen the competitiveness of new energy products and innovative business models of Sinochem.
Coincidentally, SAIC also announced recently that the "zero bundle" software center was officially established. Through self built "zero bundle" software development system, SAIC focuses on intelligent driving system engineering, software architecture, basic software platform and data factory, including SOA software platform, new generation centralized electronic architecture, cloud service platform, computing chip, automobile big data platform, edge artificial intelligence application, intelligent cockpit system, data and network security and other software research and development Intelligent network connected vehicle cloud management end infrastructure technology architecture and solutions, architecture products and technical services and other related fields to establish competitiveness.
This year, three brands of "smart coffee" and "Great Wall" were also released in Chengdu. According to Cai Dexian, director of Great Wall Motor's product digital center and user experience center, coffee intelligence is a brand of vehicle intelligence, covering intelligent cockpit, intelligent driving and new electronic and electrical architecture, representing the digital engine of Great Wall Motor's transformation from automobile enterprise to global travel technology.
"Software defined car" should be based on hardware and driven by talents
In Chen Guangzu's opinion, the competition of traditional automobile is mainly to fight for market and profit. Under the background of global automobile enterprises' reorganization and merger, the "soft war" around software technology construction is concentrated on the system engineering of automobile industry, which is an all-round and integrated strategic battle with science and technology as the means.
In addition, although "software defined car" has almost become a consensus in the industry. However, in the view of many experts and scholars including Chen Guangzu, the software definition of a car should first have a hardware basis, not only a specific physical basis, but also the internal organizational structure of the car to be changed according to the software definition of the car.
In fact, the user-centered design concept advocated in the Internet thinking is of great help to the innovation and progress of the traditional automobile industry. However, the agile development and rapid iteration used in the process are difficult to fully apply in the automobile industry with heavy assets. It is necessary to have mature and stable standardized basic hardware support and good architecture design.
First of all, we need to define the hardware of the car, not the software infrastructure.
In terms of digitization, it is necessary to build a digital technology platform for the whole industry chain, create integrated solutions with high-quality data, and help the automobile soft manufacturing industry run and optimize the process. In the aspect of electronization, we need to make continuous innovation in the fields of computer microprocessors, integrated circuits and basic components, and constantly improve the level of automobile electronization. In particular, we should attach great importance to the chip, the "heart" of the future automobile, which is the cornerstone of automobile electronization.
This is also the underlying logic of BAIC group's cooperation with Huawei. The powerful computing power of Huawei chips will become an important first mover advantage in the future development of intelligent vehicles.
Chen Guangzu said that software determines product performance, but hardware determines the ceiling of a product. No matter how powerful the function is, it also depends on the realization of hardware. The premise of software defining automobile is to standardize the hardware and realize the separation of software and hardware. At the same time, even if science and technology enter the era of high intelligence, it is still inseparable from the role of people. To develop high level soft manufacturing industry, the key is to develop soft science.
"There is still a gap between the level of soft science in China and that of large international think tanks, especially in the automotive industry. We must make good use of it, start from China's national conditions, give full play to the role of the soft manufacturing industry, develop the automobile industry with high quality, and explore feasible solutions to build a powerful automobile country. " Chen Guangzu said.
The definition of "automobile software" is not easy
At present, although the trend of innovation and development has been clear, the transformation is not easy for the automobile industry, which means that the automobile enterprises that have never been involved in software have to invest a lot of resources, and even their goals and visions will change accordingly. What's more difficult is that the competitors that automobile enterprises need to be vigilant against may not only be OEMs, but also companies in different industries such as software, technology and parts.
An engineering and technical personnel engaged in software development in an automobile enterprise told the reporter that in his opinion, with the software gradually playing a more and more role in the automobile industry, the software engineers who take Internet thinking and advocate users as the center will occupy an increasingly important position in the design and production of automobiles. How these "Internet talents" and "traditional talents" in the automobile industry are integrated and coordinated, and how to cooperate efficiently will be a subject that every automobile enterprise must face in the process of transformation in the future. Only by adopting an open and inclusive attitude and mutual understanding can we absorb our strengths and realize the transformation smoothly.
In addition, in addition to the progress and iteration of technology, the intelligent network connection industry also needs standards, so that software defined vehicles have standards to follow. In April 2020, the Ministry of automotive industry will speed up the construction of intelligent driving standard system (the first stage of the construction of the intelligent driving system of the Ministry of automotive industry).
Standards are important, but the difficulties behind them are still before us. This is especially true for China's national automobile brand enterprises. At present, the current situation that needs to face is that China's electric software industry started relatively late, multinational automobile enterprises have mastered most of the key technologies and set up higher barriers. The era of "software defined vehicle" has come, and Chinese brands need to strengthen their independent innovation ability, not stay in the strange circle of competing for the driving range, but to work hard on the charging experience and scientific and technological research and development. In this way, we can get a place in the new track of service and software competition.